Month: March 2020

We are in the middle on an international crisis. No one knows when it is over and no one knows the excact consequenses. If we want to increase our chances for success after this crisis, we have to predict how the post Covid-19 consumer will behave. So let´s give it a try. Are all post-crisis… Continue reading The post Covid-19 consumer

Many of us are working from home at the moment. This is a situation, that we are not used -in least not in the extent that we experience right now -because of Covid-19. We can read a lot about outfit ideas, but what about the knowledge that tells us about the importance of how you… Continue reading What to wear at home -if you want to get something done!

Covid-19 is the biggest challenge for fashion brands right now. The consumer is not allowed to go outside. Shops has to close down and the whole situation makes people shop less clothes in general. But some brands refuse to give up. They focus on opportunities instead of defeat. And they use creative methods in order… Continue reading How brands connect with customers during Covid-19