Month: April 2020

It isn´t often that a fashioncampaign is getting my attention, but when it happens it is always because I learn something and magic appears -and that is exactly what happened when I saw Guccis new prefall2020 campaign. OMG!! So let me introduce you to all the golden visdom Gucci is giving us through their latest… Continue reading Gucci is showing us the consumer needs of tomorrow

Face masks are becomming “talk of town”, and the reason is not just protection! Face masks are the new it-item. Both when it comes to consumers and brands! Why is the mask (so) popular? Besides the obvious reason, that face mask give us protection from Covid-19; protection is not the only reason why the mask… Continue reading Are face masks the new it-item?

A year ago I did some notes on a piece of paper (like I always do). On these notes I wrote: “We are living in a time of seperation, but soon we will enter a time, were all of this will get turned udside down”. Now we are in the middle of it. And it… Continue reading How social distance brought us all together

If you are not paralyzed by the situation right now, this is the time to take a step back and create a stronger brand. Normally we take one day at the time and we never have time to go up in the helicopter and look at our brand and our business and ask ourselves all… Continue reading 5 steps to create a stronger brand during Covid-19