Month: April 2015

Ever wondered about why we change taste in fashion? Why you suddenly like flared jeans, when you hated it just some months ago? Something that used to look like shxxxx suddenly changes into something attractive. What happened?             Conspiracy of consumption? Is it the fashion industry that is doing some kind… Continue reading Why adapting new trends is a survival process

Consumers is the reason your fashion brand exist. Your ability to produce the products the consumer wants, is what makes your brand a success or not. We all know about the big demands (and changed demands) the consumers has today, so why not listen to these demands and create the products together? The result of… Continue reading Why Co-creation is a profitable idea

When I studied psychology and communication I learned a lot. Sometimes the theories I was presented to was difficult to understand and seemed boring, but most of the time (Thank god!) I could relate to the theories and I immediately knew how to use them and implement them in the designprocesses for a fashion brand.… Continue reading How Communication theory can change your designprocess

If you are already working in a creative business such as design, fashion or maybe science (new scientific ideas is made out of creativity as well), you know how important creativity is. But what if we suddenly experience a period with no inspiration or creativity? Should we just wait until the magic feeling comes back… Continue reading How to create creativity

and by realizing this, fashion brands can create products the consumer is attracted to immediately! Vibrations affects what the consumers buy Everything is made out of vibrations. You, me, the universe –actually everything around us. When I say ”vibrations” you probably think about hippies smooking weed and holding eachothers hands. This is not quite what… Continue reading Clothing is Vibrations

…is ALWAYS through the consumer! Do you want your brand to be represented on the biggest and most outstanding runways all over the world? And do you want front-row audience to wear your latest design?   Then you have to create a successful fashionbrand and the best (and easiest and strongest and most secure) way… Continue reading The Key to success as a fashionbrand….