Category: Branding, forbrugeradfærd & fremtidstrends

Many of us are working from home at the moment. This is a situation, that we are not used -in least not in the extent that we experience right now -because of Covid-19. We can read a lot about outfit ideas, but what about the knowledge that tells us about the importance of how you… Continue reading What to wear at home -if you want to get something done!

Covid-19 is the biggest challenge for fashion brands right now. The consumer is not allowed to go outside. Shops has to close down and the whole situation makes people shop less clothes in general. But some brands refuse to give up. They focus on opportunities instead of defeat. And they use creative methods in order… Continue reading How brands connect with customers during Covid-19

In a world full of filters, perfect Instagram accounts and unrealistic rolemodels -people begin looking for something else. Something more real and something they can actually identify with. Uncool is the new cool -and it feels liberating as fxxx! Our perception of the perfect life has changed Something new and interesting is happening right now.… Continue reading “Uncool is the new cool”!

Shops are closing down, onlineshopping is increasing. Is there really any reason to shop “in real life”? Today I want to show you the wider persective of retail. -How retail should look like, in order to survive. Once upon a time… Once upon a time shopping was not for everyone. Shopping was only for the… Continue reading We need a retail revolution!