ASMR as a social media phenomenon Ever heard about Autonomous Sensory Meridian Response? Maybe not, but I am pretty sure that you have seen videos on Youtube, TikTok or Instagram with someone whispering into a microphone or making weird sounds by touching food, hairbrushes or high-end fashion objects. What is ASMR? Autonomous Sensory Meridian Response… Continue reading How to use ASMR in branding and why you should begin ASAP!
Category: Branding, forbrugeradfærd & fremtidstrends
A piece of metal in Utah shows us how to connect with the consumer during pandemics
If you have been active on social media lately, you have probably seen the pictures of a shiny geomtrical object placed in the middle of the dessert in Utah. The conspiracy theories have begun and it might be a sign of a changed mindset. So let´s take a look at how pandemics change consumerbehaviour. Why… Continue reading A piece of metal in Utah shows us how to connect with the consumer during pandemics
Brands encourage consumers to vote! -Is it the beginning of the political fashionbrand?
Patagonia, Michael Kors and American Eagle encourage consumers to vote, but what does that mean? Are fashionbrands ready to enter the world of politics, or are they playing with fire? “Vote the assholes out” If you have been drifting around on social media the last couple of weeks, you have probably seen Patagonias tags, which… Continue reading Brands encourage consumers to vote! -Is it the beginning of the political fashionbrand?
How to navigate as a brand in times of change?
Our society is changing as never before. It started with #metoo, #lgbt, and #bodyactivism and now we have #blacklivesmatter. What was ok yesterday, is no longer ok. So how do we act as a brand in times of structural change? I have written some thoughts about this important challenge, so let´s dig in:-) #BLM -how… Continue reading How to navigate as a brand in times of change?
Fashionbrands are able to sell more and create a stronger brandidentity when using sound!
To be honest -this headline was a struggle (and still is). Because how do you show that sound is the next big thing, that it can uplift any brand (especially within fashion) and at the same time give a glimpse of all the science behind sound? Argh -not easy! But no matter if the headline… Continue reading Fashionbrands are able to sell more and create a stronger brandidentity when using sound!
Gucci is showing us the consumer needs of tomorrow
It isn´t often that a fashioncampaign is getting my attention, but when it happens it is always because I learn something and magic appears -and that is exactly what happened when I saw Guccis new prefall2020 campaign. OMG!! So let me introduce you to all the golden visdom Gucci is giving us through their latest… Continue reading Gucci is showing us the consumer needs of tomorrow
Are face masks the new it-item?
Face masks are becomming “talk of town”, and the reason is not just protection! Face masks are the new it-item. Both when it comes to consumers and brands! Why is the mask (so) popular? Besides the obvious reason, that face mask give us protection from Covid-19; protection is not the only reason why the mask… Continue reading Are face masks the new it-item?
How social distance brought us all together
A year ago I did some notes on a piece of paper (like I always do). On these notes I wrote: “We are living in a time of seperation, but soon we will enter a time, were all of this will get turned udside down”. Now we are in the middle of it. And it… Continue reading How social distance brought us all together
5 steps to create a stronger brand during Covid-19
If you are not paralyzed by the situation right now, this is the time to take a step back and create a stronger brand. Normally we take one day at the time and we never have time to go up in the helicopter and look at our brand and our business and ask ourselves all… Continue reading 5 steps to create a stronger brand during Covid-19
The post Covid-19 consumer
We are in the middle on an international crisis. No one knows when it is over and no one knows the excact consequenses. If we want to increase our chances for success after this crisis, we have to predict how the post Covid-19 consumer will behave. So let´s give it a try. Are all post-crisis… Continue reading The post Covid-19 consumer