Category: Viden -På den fede måde!

Den danske stat efterspørger flere danske butikker på nettet og Foreningen for Dansk Internet Handel (FDIH) støtter op om initiativet. Alligevel er der (for) langt imellem de danske webshops! Hvordan kan det være? Og hvad kan der gøres for at få butikkerne online?   Følger med moden –bare ikke teknologisk! De danske modebutikker er karakteriseret… Continue reading Derfor er de danske modebutikker ikke online!

I årevis har der været utallige forsøg på at gøre mode og modeforbrug grønt. Flere undersøgelser peger dog i retningen af, at forbrugerne stadig ikke har miljø-hatten på, når det kommer til køb af modeprodukter. Årsagen (og løsningen) skal findes i modens psykologiske formål.   Økologisk mad og elektrisk bil er en selvfølge, men ikke… Continue reading Derfor er den miljøbevidste modeforbruger utopi!

Don´t always make fun of the selfie stick! Today I posted this picture on Instagram. I love everything about it! It is funny, colorful and inspires me to think about the society we live in. We all make jokes about selfies and laugh about the concept. Some people even think it is a superficial thing… Continue reading The selfie stick is a deep psychological tool!

Honesty about your fashionproduct can actually increase your turnover. So why is the fashion industry so afraid of it? The fashionindustry hates criticism and negative feedback . Basically it isn´t welcome! But this little annoying thing can actually be the key to your future success as a fashionbrand. Read about how this can be! Are… Continue reading The reason you should LOVE designcriticism

Ever wondered about why we change taste in fashion? Why you suddenly like flared jeans, when you hated it just some months ago? Something that used to look like shxxxx suddenly changes into something attractive. What happened?             Conspiracy of consumption? Is it the fashion industry that is doing some kind… Continue reading Why adapting new trends is a survival process

Consumers is the reason your fashion brand exist. Your ability to produce the products the consumer wants, is what makes your brand a success or not. We all know about the big demands (and changed demands) the consumers has today, so why not listen to these demands and create the products together? The result of… Continue reading Why Co-creation is a profitable idea

When I studied psychology and communication I learned a lot. Sometimes the theories I was presented to was difficult to understand and seemed boring, but most of the time (Thank god!) I could relate to the theories and I immediately knew how to use them and implement them in the designprocesses for a fashion brand.… Continue reading How Communication theory can change your designprocess

If you are already working in a creative business such as design, fashion or maybe science (new scientific ideas is made out of creativity as well), you know how important creativity is. But what if we suddenly experience a period with no inspiration or creativity? Should we just wait until the magic feeling comes back… Continue reading How to create creativity

and by realizing this, fashion brands can create products the consumer is attracted to immediately! Vibrations affects what the consumers buy Everything is made out of vibrations. You, me, the universe –actually everything around us. When I say ”vibrations” you probably think about hippies smooking weed and holding eachothers hands. This is not quite what… Continue reading Clothing is Vibrations

…is ALWAYS through the consumer! Do you want your brand to be represented on the biggest and most outstanding runways all over the world? And do you want front-row audience to wear your latest design?   Then you have to create a successful fashionbrand and the best (and easiest and strongest and most secure) way… Continue reading The Key to success as a fashionbrand….